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Amateo Guest Relationship Optimisation offers both macro and micro planning capability that give unique visibility from a centralised, consolidated browser console.

With its powerful analytical engine, Amateo Guest Relationship Optimisation is a unique solution, designed on the hospitality business model that provides a comprehensive and systematic way of both providing vital signposts for brand development and package offers and Sales and Marketing deployment and management. The powerful analytic framework provides an easy-to-use interface that enables managers and executives to assess, diagnose and optimise complex revenue generation models in order to maximise profits, market margins and business objectives (e.g. market share rather than optimised profit), proactively manage growth and exploit future potential.

Our campaign management and marketing automation applications allow hotel management to market in a focused and targeted manner, both to past guests and new prospects, capitalising on cross-selling and up-selling opportunities.

The Amateo Guest Relationship Optimisation product is designed using proven business intelligence, data warehousing and Customer Relationship Management methodologies from the Telecommunications and Finance industries and embraces state of the art technologies which ensure scalability and openness.

The product is developed by a team of dedicated professionals that carry a wide portfolio of experience in the Business Intelligence, Data Warehousing and customer relationship management arenas.