• Amateo DataWarehouse and Loader: Core and "engine" of the whole suite, the Amateo DataWarehouse hosts all the data extracted by the Loader routine from the company's PMS and other IT systems.
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• Amateo DataManager: Tool for managing the exceptions generated during the data cleanse and deduptication process.
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• Amateo Portal: Reporting, budgeting and forecasting engine featuring over 300 pre-built reports that allows hoteliers to monitor the company's performance and identify well in advance occupation shortfalls.
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• Amateo 360: Segmentation engine and marketing automation tool that allows marketers to identify and target highly granular guest segments built upon the demographics, personal details and consumption preferences information stored in the data warehouse.
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• Amateo Affinity: Guest loyalty schemes management application enabling to automate plan creation and points collection and redemption processes.
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• Amateo Executive Club: Based on the powerful Amateo Affinity functionality, Excutive Club allows to manage loyalty programs targeting corporate bookers, agents and executive assistants and PAs.
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• eXecutive Sales++: Hospitality industry-focused Sales Force Automation tool allowing to manage sales campaigns and effectively support sales staff.
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Amateo cost effective and cost-recoverable products enable hoteliers to forecast, plan and retain guests through comprehensive reporting procedures covering occupancy and sales using marketing campaign planning and tracking systems.

Developed solely for the hospitality industry, Amateo product portfolio provides a cost-effective planning and business analytical tool to improve sales performance and build loyalty schemes to drive repeat business.

Forecast Occupancy, Generate Sales
The combination of providing a solid reporting tool, effective tracking software and in-built planning tools enables the hospitality industry to forecast business patterns - peaks and troughs - more effectively.

Several hotel chains have chosen to use Amateo products to provide time business analysis enabling them to accurately predict business and leverage effective campaigns to during low booking periods.

Know Your Guest, Drive Your Profits
Targeted campaign analysis defined by guest socio-demographics, purchase history and guest preferences provide a powerful weapon in securing brand loyalty and building a strong business strategy in an increasingly competitive market to increase profit per guest.

Such market understanding and positioning can be achieved through a thorough understanding of what marketing initiatives have worked, and moreover, what campaigns have failed to deliver tangible business results for both chain and individual hotels. Understanding what promotional campaigns have directly impacted on significant shifts in occupancy levels will ensure the costs of guest retention drop year-on-year.

The significance to hoteliers utilising Amateo product portfolio is that they have been developed with the full consultation and co-operation of the hotel industry for sole use by the hospitality sector, therefore providing a solid management tool rather than a descriptive CRM.