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Vastly Improved Marketing Effectiveness: Focused segmentation leads to higher response rates

Absolute Campaign Results: Exact cost-versus-return analysis of each campaign

Targeted Marketing Initiatives: Pinpoint potential occupancy slumps and eliminate them

Amateo 360° represents a paradigm shift in the capacity of marketing professionals in the hospitality sector to automate and systematically manage their guest-centric campaigns. It is the foremost marketing campaign automation package available that is designed specifically to work from data extracted from hotels property management systems (PMS). It uniquely, therefore, looks at results in terms of hotel-centric success factors.

Amateo 360° generates narrow-focused guest segments filtered from the hotel own database and third party sources to whom marketing campaigns can be directed.

Amateo 360° will automatically track the effectiveness of each campaign by checking against guest records in the PMS. It produces a full analysis of each completed campaign to track its effectiveness according to metrics such as total revenue, room nights occupied and cost-versus-revenue.

Thereafter it will build models on those results to more efficiently target customers in future marketing campaigns. This is achieved directly by the hotel marketing professionals in the hotel themselves, without the necessity for input by IT, sales or individual property staff.

In essence, Amateo 360° allows a hotel or brand to optimise the revenue it can generate from its existing guest base by constantly adapting in parallel with each marketing campaign.