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- Property Management Group:
Amateo Affinity will assist you in driving revenue and occupancy across your properties and franchises by keeping guests within the group. You can become more effective in adding value to the advantage of being part of a branded chain to individual property owners

- Focused Hotel Brand:
Your loyalty scheme will allow you to encourage repeat business across your properties by marketing directly to guests on a one-to-one basis in accordance with their preferences

- Specialist Independent Hotel:
By allowing you to integrate your unique offering with reward schemes of air miles programmes etc. you can find new channels to promote your property, as well as rewarding your own loyal customers both in terms of incentives and through more personalised customer service

Amateo Affinity provides real-time updates on points earned and redeemed and gives vital return on investment:

Encourages brand loyalty and reduces propensity to switch hotel;

Identifies guests according to their total net worth over the lifetime of thier custom;

Enables cost-effective marketing activity by appealing to the existing guest base;

Marketing theory has long proclaimed that it is five times more expensive to recruit a new customer than retain an existing client. Amateo Affinity offers the capacity to do exactly that: target guests as repeat customers by customising and incentivising the offering they receive.

The net effect is an increase in customer satisfaction as an ever greater profile of their preferences is built. This consistent satisfaction of the guest in turn promotes their loyalty to the hotel or brand and ensures their repeated return, guaranteeing a profitable relationship for the hotelier.