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The Hotelier

Hotels Must Be More Innovative

Amateo, producers of the Guest Relationship Optimisation system dedicated solely to the hospitality industry, has warned the UK hotel industry that it must be more innovative if it is to combat the current downturn in business.

have spent the last two years preparing ourselves for a shakeout in the industry and have developed, in conjunction with the hoteliers themselves, the hospitality industry first arsenal of pro-active tools to stem business losses and to assist the hotels in London with real business growth during the current crisis , said chief executive Matthew Maxwell.

has devised the world first software guest optimisation portfolio that will reap returns on technological investment from day one, providing sales to impact on bottom line profits through more effective targeting of guests

Published in The Hotelier, December January 2001/2002


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