News reader:

Christmas appraoches, hoteliers in Surrey and Hampshire will be hoping for a boost in trade, after what been a difficult few months. It claimed that jobs and profit are under threat as fears grow about the effects of foot and mouth and the terror attacks in the US. Matthew Maxwell, from software company Amateo, says immediate steps must be taken.

Matthew Maxwell:

great deal of it could actually be addressed through more effective marketing, and more effective focusing on the part of the organisations to ensure that they leverage their existing guest pool more effectively.

Broadcast October 23 2001

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