Amateo :: Press Release 22th April 2004

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22 April 2004

Inaugural Amateo User Group meeting held at Deloitte's London HQ

On 21st April 2004, the Inaugural Amateo User Group meeting was held at the London headquarters of Deloitte, sponsor of the Amateo User Group. The event was well attended and received by key representatives of the majority of Amateo clients and partners.

The meeting reflected the excellent relationship between Amateo and its customers, and was held in an informative, productive atmosphere.


	Amateo's CTO Thomas Maes and CEO Matthew Maxwell, attend a Q&As session moderated by Deloitte's manager Jonathan Thompson. click to enlarge	Amateo's CTO Thomas Maes describes the improvements planned for the Amateo solutions. click to enlarge	Amateo's Adam Green explaines possible future improvements to the Amateo 360 Segmentation Engine. click to enlarge

The topics of the meeting were diverse and interesting:

Dries de Vaal, Deloitte Partner in charge of Tourism, Hospitality and Leisure Consulting services gave an introductory overview of the current and future state of the hospitality industry and how hotels can benefit by using one of the greatest assets: guest information.

Matthew Maxwell, CEO of Amateo provided the attendees with a potted history of Amateo and outlined the strategic direction the company would be taking in the coming years with a focus on partners, close customer relationships and market growth.

Jonathan Thompson, Manager in Deloitte's Tourism, Hospitality and Leisure Consulting arm, outlined the objectives and processes of the User Group: the organisation is intended to allow the users to better understand each other's needs and to work together with Amateo to fine-tune its solutions in order to deliver more and more value.

The AUG will have the following objectives:

Promote and develop best practice
Share knowledge in hotel marketing, loyalty management, product usage
Provide input to future development
See upcoming developments
Offer an opportunity to meet fellow Amateo users and management

Amateo's CTO, Thomas Maes, described the changes and improvements planned for the four cornerstones (Technology, Product, Organisation and Channels) of the Amateo offering and how they would affect the users and the products.
Key focus areas will be Amateo 360 and DataManager product enhancements and usability improvements.

Siobhan Lawlor, former Systems Manager at the Savoy Group, gave an overview of the lessons learned whilst implementing Amateo. A conclusion was that whilst the implementation is an IT project, there needs to be close cooperation between Marketing and IT to enable the full benefits of Amateo to be realised.

This was followed by a demonstration of the new DataManager v4.0 by Orla Kenny. DM 4.0 gives the user even more flexibility and access to the customer and guest data cleaning and deduplication and other processes. DM4.0 will be available in June 2004.
Adam Green and Justin Crosbie unveiled advanced thinking on the Amateo 360 Segmentation Engine, providing hotel marketing departments unparalleled functionality and flexibility to create and analyse guest segments.

The afternoon was rounded off by a question and answer session with the CEO and CTO of Amateo, followed by a drink or two.

The AUG is intended for the customers to be run by the customers and Amateo welcomes participation from all our customers in future meetings and even in the AUG organisation.

If you are intersted, please download the Application Form in .doc format (57kb), and return it by email to usergroup@amateo.com, by fax to +44 2089732671, or by mail to: Amateo, 2 Sheen Road, Richmond, TW9 1AE, United Kingdom.

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