Fascinating insight into how to gain sales and service edge dominate your current marketshare.

On the afternoon of Wednesday 6th November Stuart Ellis-Myers, a Canadian speaker specialising in the tourism industry, was able to generate a 100per cent and exceeded expectations evaluation from the attendind audience. Stuart presentation was a unique, humorous and participative delivery of easy understandable insights into the hitech aspects of Customer Relationship Management (CRM).

Briefly, Stuart explained that, due to recent enchancements to both hardware and software design, computer systems of today are rapidly changing exchanging our current one-dimensional and blind data into a multi-dimensional form at thar will allow us to know our clients exact needs on individual basis.

Amateo, a hotel specific CRM product, was used as an example that was recently selected by both Choice Hotels and London famous Savoy Hotel. The message was centred on explaining in non-technical term show today, when a client checks in at any hotel front desk, we actually know the barest of details.

Tomorrow, industry leaders who invest in this CRM technology will be able, not only to know all about our clients individual needs but also actually be able to anticipate them. So why do this? Simply gain a sales and service edge and dominate your current market.

Very appropriately, considering the Congress site location, a unique blend of customer service, client loyalty and retention skills was presented created by white water rafting guides on rainforest rivers just north of Cairns.

Red clown noses were also distributed and used as icon reminders to share a smile and enthusiasm more consistently, with both our internal and our external customers! There was also a message that, without the foundation of true enthusiasm, no computer system can ever provide the hi-touch service clients expect of our industry.

Stuart address also carried an indirect inspirational message, challenging all who participated that it is possible to turn any perceived disadvantage into an advantage. Stuart suffers from Tourettes Syndrome, a neurological disorder that causes him to tic and twitch. He speaks to groups all over the world on a variety of business-orientated issues centred on leadership, sales, customer service, retention and loyalty. His presentation for us was definitiely customised to our needs and wonderfully covered points from all subject categories.

We look forward to his return to Skal in the future. In the meantime, he can be reached at www.stuartellismyers.com

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