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14 May 2002

Amateo Announce Strategic Partnership with Hogatex

Amateo, the providers of the world first Guest Relationship Optimisation suite of products, has today announced that it has entered into a sales and marketing agreement with Hogatex, the leading provider of software solutions for the hospitality sector.The agreement establishes Hogatex as an accredited re-seller and implementer of Amateo products and solutions.

The two companies will work closely to promote the Amateo product suite to the extensive number of Hogatex clients worldwide. It is a move that promises to significantly increase the adoption of guest focused management systems by leading hotel groups as it combines the hospitality focused tools of Amateo with the market presence, knowledge and reputation of Hogatex.

In announcing the agreement, Matthew Maxwell, CEO of Amateo highlighted the importance of co-operating with partners such as Hogatex: are delighted to be in a position to work closely with a company of the calibre of Hogatex. It underlines the increased demand for guest-focused systems developed specifically for the hospitality sector

is an agreement that will benefit all parties: it is my belief that Hogatex reputation amongst customers will be further enhanced by adding the functionality of the Amateo products to their current product offering , he continued.

view the Amateo products as providing synergy with the solutions we have developed , commented Richard Kürzl, CEO of Hogatex. partnership will enable us to bring revenue-generating solutions to our customers and enable them to build upon the value they derive from their Hogatex installations

The agreement, which has immediate effect, will see Hogatex use its presence in the international hotel sector to represent the Amateo products worldwide.

About Hogatex

Hogatex is one of the world leading providers of premium solutions in the hotel and foodservice industry. Renowned customers include Accor, the European market leader and one of the world largest hotel groups with 3,500 hotels, as well as Astron, the luxury group Beachcomber, Howard Johnson Argentina, the Swiss Hapimag Group and Restel, one of the biggest hotel chains in Finland. Further hotels working with Hogatex solutions include the Palace Hotel Gstaad, Wenzhou Guo Mao Grand Hotel, Mayfair Hotel, Shanghai, Beverly Plaza Macau and the Montecasino, Johannesburg.

Amateo are leaders in Marketing Automation and Business Intelligence solutions for the hospitality sector. Amateo's Guest Relationship Optimisation product suite standardises historical guest data stored in multiple hotel property management systems and facilitates revenue generating applications including Amateo 360 (Marketing Campaign Automation), Amateo Portal (Reporting and Analytics) and Amateo Affinity (Loyalty/ Executive Club Schemes).


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