Following from previous announcements of important deals with clients such as Choice Hotels and Shire Hotels, the news is further proof of the value brought to hotel marketers by use of Amateo Guest Relationship Optimisation product.

Commenting on the imminent announcements, Mr. Maxwell was upbeat about the growing demand for customer focused systems amongst hotel business planners.

success is as a result of delivering technologies for clients that puts their customers at the centre of their operations. Guests are bombarded by untargeted marketing messages that simply do not appeal to them. It is only with the benefit of a system such as Amateo that they can truly select and communicate effectively with their most profitable guests.

am delighted to be in a position to soon announce major new contracts and the future certainly is bright for hotel business planners who invest in this technology

Amateo are leaders in Marketing Automation and Business Intelligence solutions for the hospitality sector. Amateo's Guest Relationship Optimisation product suite standardises historical guest data stored in multiple hotel property management systems and facilitates revenue generating applications including Amateo 360 (Marketing Campaign Automation), Amateo Portal (Reporting and Analytics) and Amateo Affinity (Loyalty/ Executive Club Schemes).

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