The new partnership enables CyberHospitality.com to extend its existing promotion of the Amateo CRM products. A major emphasis will be placed on the promotion of Amateo's guest loyalty program, Amateo Affinity(tm).

Amateo is the world's first technological software solution developed for the hospitality industry which combines dedicated hotel technology to optimise sales and revenue streams embracing business intelligence and software solutions designed to impact directly on the bottom line.

CyberHospitality.com was developed and created by Mark Guilds. Mark was the President & CEO of Guild Hotel Management, a respected provider of hotel management services in numerous states for over fifteen years. CyberHospitality.com assists clients in creating and implementing their Internet sales & marketing objectives by consulting with the each individual property to determine the best course of action to take to achieve the property's web based goals. With the addition of Amateo's product suite to their portfolio of products and solutions, the range of services available to CyberHospitality.com's clients will significantly increase.

Announcing the partnership, Amateo CEO Matthew Maxwell was upbeat about the new alliance: "We are excited about having CyberHospitality.com working closely with us in the US. Their experience with hotel clients and identifying their needs fits well with the objectives of the Amateo product suite. I am confident that this partnership will bring significant benefit to hotel groups in the United States."

Mark Guilds, CEO of CyberHospitlaity.com, also welcomed the announcement by stating, "We are delighted to be in a position to bring Amateo's hospitality product innovations to a market that we believe stands to benefit greatly from them. US hotel groups are constantly increasing the priority of web-enabled solutions to achieve their sales and marketing goals. Our collaboration with Amateo will help them in this process".

"Our company's strength lies in assisting hotel properties to build their identity and strengthen their customer relations. Amateo has developed a truly unique product that automates many of the processes required to achieve these goals and we look forward to showcasing it to the hospitality industry in the near future."

Amateo are leaders in Marketing Automation and Business Intelligence solutions for the hospitality sector. Amateo's Guest Relationship Optimisation product suite standardises historical guest data stored in multiple hotel property management systems and facilitates revenue generating applications including Amateo 360 (Marketing Campaign Automation), Amateo Portal (Reporting and Analytics) and Amateo Affinity (Loyalty/ Executive Club Schemes.

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