Amateo is the world first technological software solution produced for the hospitality industry which combines dedicated hotel technology to optimise sales and revenue streams embracing business intelligence and software solutions designed to impact directly on the bottom line through effective sales and marketing reporting / planning. Amateo provides a unique cost effective and cost-recoverable product enabling hoteliers to forecast, plan and retain guests through comprehensive reporting procedures covering occupancy and sales, using comprehensive marketing campaign planning software and tracking systems. By combining a solid reporting tool, effective tracking software and an in-built planning tool, Amateo enables the hospitality industry to forecast business patterns - peaks and troughs - more effectively.

Commenting on the deal Peter Cashman, chief operating officer of Choice Hotels Europe said; had been aware for sometime that we needed to know more about the behavioural patterns of our customers and their spending preferences. To this end, we wanted a comprehensive central marketing data-base so we could track our clients effectively, understand our customers and target them with appropriate communication according to their profiles.

made contact with Amateo a number of months ago, I am delighted that our initial Amateo installation will go next week encompassing 3000 bedrooms across our four brands in the UK and Ireland. Our remaining 6000 UK and Ireland bedrooms will be utilising the system in early 2002 closely followed by our other European properties totalling some 50,000 rooms.

am very excited about this new deal and what it will mean for the group. I feel confident that the system will allow us to get more value and return from our marketing campaigns by equipping us with a greater knowledge and understanding of our customer base, he added.

Matthew Maxwell, chief executive officer Amateo said; have been developing this revolutionary system for the last two years working closely with key decision makers in the industry and I am very pleased to be able to announce the Choice contract. Amateo is unique as there is nothing else in the market designed specifically for the hospitality industry.

have already attracted significant interest from the hospitality industry in recent months and I hope to be in a position to be able to announce further wins in the near future, he added.

Choice Hotels International (NYSE:CHH) franchises more than 5,000 hotels, inns, all-suite hotels and resorts open and under development in 42 countries under the: Comfort; Quality; Clarion; Sleep; Rodeway Inn; Econo Lodge and MainStay Suites brands. Choice was recently named the number one lodging franchise chain by Entrepreneur Magazine annual Franchise 500. As of June 30th 2001, Choice Hotels International had 4,333 hotels open and 668 under development, representing 410,733 rooms.

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