Now entering its third year, the research project is leading the way in the integration of Artifical Nueral Networks (ANN) in the field of marketing campaign automation. This technology has limitless potential in the area of guest profiling, a key component of Amateo Guest Relationship Optimisation product suite.

Speaking at the announcement of the continued process, Matthew Maxwell, CEO of Amateo, commented:

are confident that we are building in-house the technology in-house that will re-define standards in hospitality management. Our alliance with UCD brings another dimension to our product: offering the best in futuristic research that will merge technology and customer interactions. It closes the gap between guest expectations and service delivery and will add greatly to our product offering in the future

Ronan Reilly, Bsc. Msc., head of the research team at UCD, is similarly excited about the continuation of the research:

university/ industry partnership scheme has produced several ground-breaking results in recent times and the work being undertaken with Amateo is one of the most exciting projects we have ever undertaken

The goals of the Department of Computer Science at University College Dublin are to educate undergraduate and postgraduate students to a high standard and to carry out applied research in computer science and information technology. University College Dublin is the premier collegiate establishment in the National University of Ireland and has campuses at locations throughout the historic city of Dublin.

Amateo are leaders in Data Warehousing and Business Intelligence solutions for the hospitality sector. Amateo's Guest Relationship Optimisation product suite standardises historical guest data stored in multiple hotel property management systems and facilitates revenue generating applications including Amateo 360 (Marketing Campaign Automation), Amateo Portal (Reporting and Analytics)and Amateo Affinity (Loyalty/ Executive Club Schemes.

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